WHOOP Pricing and Subscription Plans Explained (2026)
WHOOP operates on a subscription model — there's no one-off purchase price. The hardware is included with your membership, but you pay an ongoing fee to keep using it. Here's exactly what it costs and what you get.
WHOOP pricing in 2026
| Plan | Price | Per month equivalent |
|---|---|---|
| Monthly | ~£30/month | £30/month |
| 12 months | ~£239/year | ~£20/month |
| 24 months | ~£399/2 years | ~£16.50/month |
All plans include the WHOOP 4.0 band and full access to all features. Longer commitments offer significant savings.
What's included with WHOOP membership
- WHOOP 4.0 hardware — the band itself, with no additional purchase
- Sleep tracking — stages, disturbances, sleep debt coaching
- Strain tracking — 24/7 cardiovascular strain score
- Recovery score — daily readiness based on HRV, resting heart rate, sleep
- Health Monitor — respiratory rate, SpO2, skin temperature
- WHOOP Journal — log lifestyle habits and see how they affect recovery
- WHOOP Coach (AI) — personalised recommendations based on your data
- Free hardware upgrades — when new generations launch, members get upgrade options
WHOOP vs Oura Ring cost comparison
Over 2 years, WHOOP typically costs more than Oura Ring:
- WHOOP 24 months: ~£399
- Oura Ring Gen 3: ~£330 + optional £5.99/month membership = ~£474 over 2 years (with full membership) or ~£330 without
If you don't subscribe to Oura's full membership, Oura Ring is considerably cheaper than WHOOP over any timeframe.
Is WHOOP worth the subscription?
WHOOP delivers genuine value for:
- Athletes doing structured training who actively use strain and recovery data to plan workouts
- People with specific health goals (improving sleep, managing stress load)
- Those who want continuous heart rate data without a visible screen
WHOOP is harder to justify for casual users who just want step counting and basic sleep data — in that case, a Fitbit or Garmin is more cost-effective.
Can you pause a WHOOP subscription?
Yes. WHOOP allows you to pause your membership for up to 6 months. Your hardware remains active and data is retained. You can resume when ready. This is useful for extended travel or periods when you're less focused on training.
What happens if you cancel WHOOP?
If you cancel your WHOOP subscription, the band stops working — you can no longer sync data or access the app. The hardware is tied to the active subscription. There's no option to keep basic functionality without paying.
Frequently asked questions
Does WHOOP charge for the hardware separately?
No. The WHOOP 4.0 band is included with your membership at no additional cost. You're paying purely for the subscription — the hardware comes with it.
Is there a WHOOP free trial?
WHOOP occasionally offers free trial periods (30 days). Check their website for current promotions. Student discount programmes and referral codes are also available for additional savings.
Can I buy WHOOP on Amazon UK?
WHOOP is primarily sold through their own website where you choose a subscription plan. Some accessories (straps, battery packs) are available on Amazon, but the core device with membership is purchased directly from WHOOP.